CareInMyCity
Local care guidance for families making difficult decisions.
Visit site
Properties
The EMG property family.
Each property creates a branded lane around a real need: family, home, pets, school, care, services, culture, wellness, and community.
Owned Media
A network of useful destinations, not rented attention.
The properties give EMG a repeatable structure for local discovery, editorial utility, partner integrations, and first-party behavioral signal.
Family momentsCare, families, schools, marriage.
Local needsHomes, services, cars, activities.
PassionsPets, food, artists, game day, spa.
Explore the Network
Visit the EMG properties.
Each destination has its own audience promise, editorial purpose, and stage of development. Working sites open in a new tab.
PetsInMyCity
Pet insurance, veterinary, adoption, tools, and local resources.
Visit siteMarriageInMyCity
Wedding planning, local vendors, inspiration, and decision support.
Visit siteCarsInMyCity
Local automotive information, ownership guidance, and partner pathways.
Visit siteFamiliesInMyCity
Resources for family life, local support, and shared experiences.
Public site coming soonConsumerSupportHelp
Free assistance across benefits, claims, insurance, and home services.
Visit siteSchoolsInMyCity
Local school discovery and guidance for families.
Visit siteHomesInMyCity
Homeownership, moving, improvement, and local home decisions.
Public site coming soonServicesInMyCity
Local service discovery around practical household needs.
Visit siteActivitiesInMyCity
Local activities, classes, recreation, and things to do.
Public site coming soonFoodInMyCity
Local dining, food experiences, and community discovery.
Visit siteSpaDayInMyCity
Wellness, spa discovery, and self-care experiences.
Public site coming soonArtistsInMyCity
Local artists, creative work, culture, and community discovery.
Visit siteGameDayInMyCity
Local sports culture, events, community, and fan experiences.
Visit site
Property Architecture
Every property has a role in the larger system.
Immediate surface area
Existing properties can support content, calls, partnerships, and audience discovery.
New category expansion
Artists, Game Day, Spa Day, and other lanes broaden cultural and lifestyle coverage.
Signals flow back
Searches, clicks, calls, forms, and engagement can become intelligence through Loop.
Partner Opportunity
Every property can support content, discovery, and commercial pathways.
Sponsored placementBrands can appear where consumers are already researching decisions.
Featured providerLocal partners can be positioned in relevant categories and markets.
Creator integrationTalent can connect audiences to property content and partner offers.
Performance routingCalls, forms, and partner paths can be connected to measurable outcomes.
Why We Build Properties
A useful audience relationship cannot be rented forever.
Owned media gives EMG a direct responsibility to the people we serve—and a durable place to learn what those people actually need.
Each property is built around a real decision category: care, homes, schools, families, pets, services, weddings, transportation, and the other moments that shape everyday life. The content is not filler surrounding an offer. The guidance is the product.
When a property earns attention through usefulness, partners can enter the journey in a way that feels relevant rather than intrusive. That is better for the audience, better for the provider, and more defensible over time.
A Network Built Around Life
Different decisions deserve different environments.
Care, pets, schools, homes, and community services are not interchangeable verticals. Each carries its own language, pressure, trust signals, and local context. Our properties are designed to respect those differences while sharing one underlying intelligence system.
The Network Effect
The properties are separate destinations for the audience—and a shared learning system for EMG.
A school search can reveal a future housing need. A care decision can create questions about benefits, transportation, or family support. Real life does not stay inside a category.
By connecting the intelligence without collapsing the experiences, EMG can help each property remain focused while the broader network understands the journey more completely.
Next Step
Explore Property Partnerships Build where attention can compound.
Explore an owned-media partnership, local discovery opportunity, or a new decision category within the EMG property family.